Purdy's Method www.purdysmethod.com
Training Scenario 1
Experience Level: Beginner
Mr. Purdy is considering purchasing a small two acre property at the edge of town as an investment. He will be constructing the building out of concrete block based on cost and advice from his contractor. He wishes to rent the building out to multiple tenants. Mr. Purdy has come to you for representation and wishes you to evaluate what the property is worth.
Site Information is very important note in Illustration A the access from both 41 and 1st and the general configuration of the property with specific regards to the frontage on 41.
Illustration A

Also look at the business on the map in Illustration B to see what other types of businesses are surrounding this property. Notice on this map that it is predominantly retail. But also note that there is a 900 unit residential subdivision going in. This subdivision is mostly condos and town homes. Think about business that thrives on condos. Although Mini Storage may pop into your mind the configuration of the property identified above and the surrounding traffic generators would indicate that this site would have a highest and best use as retail. The layout of the property, future land use changes, visibility, traffic generators, signage, and access with regards to ingress egress. Lets look at the market rents in Illustration C to confirm.
Reference Book: The Site Book: A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)
Illustration B

Market rent plays a big role in determining what a property is worth as value in commercial rent is determined by the projected or actual income stream of a project. Remember when looking at the possible uses you want to consider flexibility and what a potential type of tenant can afford to pay in rent. The 10% rule is a good rule of thumb. (A business can not typically afford to pay more than 10% of their gross towards real estate, see the illustration D below). Notice in the illustration below that when you start increasing the rent more than 10% that the other needs of the company will suffer. Also consider at $20.00 Per SF Gross that the total space a business could rent and still maintain 10% would only be 2,500 SF. Math: $50,000 χ $20.00 = 2,500
Market Rents: Illustration C
Anchored Retail $26.00 NNN
Retail Strip $22.00 NNN
Class A Office $24.00 Gross
Office General $18-19.00 NNN
Warehouse $12.00 NNN
Market Rents Retail
Building Size Anchored Per SF Pass-through SF Unit Size SF
150,000 SF Yes $24 $5.75 1,200 6,000
22,000 SF No $20 $4.75 1,300 3,000
45,000 SF No $21.50 $5.32 1,100 5,000
200,000SF Yes $25.50 $6.02 1,250 5,500
36,000SF No $24.50 $5.00 1,000 6,300
Business Income/Expense: Illustration D
Gross Income 100% $500,000
Labor 20% $100,000
Marketing 5% $25,000
Other 5% $25,000
Rent 10% $50,000
Profit 25% $125,000
Inventory 35% $175,000
Zoning Codes are very important as the gives vital insight to what can or can not be built on the property. In many cases developers will consider rezoning a property as the location and layout may dictate a higher and best use than what the property is currently zoned. Please take a look at illustration E
Zoning Code
(14) CG. The intent and purpose of the CG district is to permit medium scale commercial facilities and to facilitate their proper development and use. Businesses in this district serve a community-wide market area and offer a wide range of goods and services. It is further intended that substantial buffering and other design techniques shall be used to lessen and/or prevent impacts on adjacent or nearby residential uses. This is not an implementing district and there shall be no further rezonings to the CG zone district. The standards contained in this district shall only be applied only to those zoning lots which are currently zoned CG.
Illustration E
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Use Categories |
CN |
CBN |
NT |
CT |
CP |
CSC-N |
CSC-C |
CSC-R |
CG |
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P = Permitted Use C = major conditional use MC = minor conditional use blank = Prohibited Use |
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RESIDENTIAL USE CATEGORIES |
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Household Living |
Only household living use types below |
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Single |
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P(4) |
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Two |
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Townhouse |
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Multiple |
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P |
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Group Living |
Only group living use types below |
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Assisted living facility |
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P |
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Community residential home |
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P |
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Dormitory, educational |
P |
P |
P |
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P |
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Group home facility |
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P |
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Nursing home |
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P |
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COMMERCIAL CATEGORIES |
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Commercial Recreation |
Only commercial recreation use types below |
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Recreational facilities (indoor) |
C |
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C |
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C |
C |
C |
MC |
MC |
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Recreational facilities (outdoor) |
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Commercial Parking |
P |
P |
P |
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P |
P |
P |
P |
P |
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Quick Vehicle Servicing |
Only quick vehicle service use types below |
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Automatic fueling station |
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Car wash (non self-service) |
C |
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C |
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MC |
MC |
MC |
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Car wash (self-service) |
MC |
MC |
MC |
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MC |
MC |
MC |
MC |
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Motor vehicle fuel station |
MC |
MC |
MC |
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MC |
P |
P |
P |
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Motor vehicle service station |
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MC |
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P |
P |
P |
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Major Event Entertainment |
Only major event entertainment use types below |
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Auditorium, convention center |
P |
P |
P |
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P |
P |
P |
P |
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Pari-mutual facility |
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Office |
Only office use types below |
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Alarm system, security operation office |
P |
P |
P |
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P |
P |
P |
P |
P |
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Contractor, tradesman's shop/office |
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Data and Computer services |
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P |
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P |
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P |
P |
P |
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Employment Office |
P |
P |
P |
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P |
P |
P |
P |
P |
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Financial Institutions |
P |
P |
P |
MC(4) |
P |
P |
P |
P |
P |
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Medical/Dental Laboratory |
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P |
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Newspaper Office w/o printing |
P |
P |
P |
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P |
P |
P |
P |
P |
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Office, business or professional |
P |
P |
P |
P(4, 5) |
P |
P |
P |
P |
P |
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Office or clinic, medical or dental |
P |
P |
P |
P(4, 5) |
P |
P |
P |
P |
P |
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Optical and eye care facility |
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P |
P |
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P |
P |
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Travel agency |
P |
P |
P |
P(4) |
P |
P |
P |
P |
P |
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Radio and television station w/o transmission towers or dishes |
P |
P |
P |
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P |
P |
P |
P |
P |
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Retail Sales and Service |
Only retail sales and service use types below |
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Adult bookstore/video store (2) |
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P |
P |
P |
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Adult theater (2) |
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C |
C |
C |
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Alcoholic beverage store |
C |
C |
C |
C |
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C |
C |
C |
C |
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Antique Store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Apparel/clothing store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Appliance and household equipment sales, lease or service |
P |
P |
P |
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P |
P |
P |
P |
P |
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Art or framing gallery |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Art or craft supplies, retail |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Automobile rental agencies |
P(1) |
P(1) |
P(1) |
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P(1) |
P(1) |
P(1) |
P(1) |
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Bakery, retail |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Bar or tavern |
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C |
C |
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C |
C |
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Barber, Beauty Shop, tanning salon |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Bed and Breakfast |
P |
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P |
P |
P |
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P |
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Boat sales, rental or lease |
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MC |
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Book, stationary store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Carpet or floor retail sales |
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P |
P |
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P |
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P |
P |
P |
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Convenience store |
C |
C |
C |
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P |
P |
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P |
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Copying, duplicating shop |
P |
P |
P |
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P |
P |
P |
P |
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Crematory |
P |
P |
P |
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P |
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Dance and music studio |
P |
P |
P |
P(4) |
P |
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P |
P |
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Delicatessen |
P |
P |
P |
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P |
P |
P |
P |
P |
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Department store |
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P |
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P |
P |
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Drug Store or pharmacy |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Dry cleaners or laundromat, retail |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Florist, plant or gift shop |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Food or grocery store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Fortune tellers, astrologists, psychics, palmists, etc. |
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Funeral homes |
P |
P |
P |
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P |
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Furniture sales |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Garden center or plant nursery w/o outside bulk material storage) |
P |
P |
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P |
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Hardware store |
P |
P |
P |
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P |
P |
P |
P |
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Health club or spa, exercise, exercise instruction or dance facility |
P |
P |
P |
P(4) |
P |
P |
P |
P |
P |
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Home electronic sales, lease or service |
P |
P |
P |
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P |
P |
P |
P |
P |
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Home improvement center |
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P |
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Hotel/motel |
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P |
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P |
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P |
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Interior design and decorating shop |
P |
P |
P |
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P |
P |
P |
P |
P |
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Jewelry store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Lawn mower sales and service |
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Locksmith |
P |
P |
P |
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P |
P |
P |
P |
P |
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Motor vehicle parts, retail |
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P |
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P |
P |
P |
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Motor vehicle sales agency |
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C |
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Motor vehicle sales lot (used) |
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Motor vehicle showroom |
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P |
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P |
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Music store |
P |
P |
P |
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P |
P |
P |
P |
P |
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Newspaper, magazine or tobacco store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Nightclub |
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C |
C |
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C |
C |
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Office equipment sales, lease and service |
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P |
P |
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P |
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P |
P |
P |
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Pawn Shop |
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Pet grooming services (3) |
P |
P |
P |
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P |
P |
P |
P |
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Pet store (w/o kennels) |
P |
P |
P |
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P |
P |
P |
P |
P |
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Photographic studios |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Photographic stores, retail |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Physical culture establishment (2) |
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C |
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Restaurant |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Restaurant, fast food |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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School, vocational, trade or business |
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P |
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P |
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Shoe repair |
P |
P |
P |
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P |
P |
P |
P |
P |
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Shoe store, sales (retail) |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Sporting goods, retail (not boats) |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Tailor or Dressmaker |
P |
P |
P |
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P |
P |
P |
P |
P |
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Theater, commercial |
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P |
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P |
P |
P |
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Theater, non-profit community |
P |
P |
P |
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P |
P |
P |
P |
P |
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Thrift shop |
P |
P |
P |
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P |
P |
P |
P |
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Variety retail |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Variety, sundry or candy store |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Veterinary clinic |
P |
P |
P |
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P |
P |
P |
P |
P |
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Video, movie store (non-adult) |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Self-Storage |
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Vehicle Repair |
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INDUSTRIAL USE CATEGORIES |
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Industrial Service |
Only industrial service use types below |
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Printing shop |
P |
P |
P |
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P |
P |
P |
P |
P |
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Taxi or limousine dispatching service |
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P |
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P |
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Taxi or limousine operations facility |
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P |
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Tool and equipment rental |
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P |
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Manufacturing and Production |
Only manufacturing and production use types below |
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Artist, sculptor, potter, weaver,etc. studios |
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P |
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Warehouse and Freight Movement |
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Waste-Related |
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Wholesale Sales |
Only wholesale sale use types below |
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Wholesale facility(w/o manufacturing onsite) |
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INSTITUTIONAL USE CATEGORIES |
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Basic Utilities |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Colleges |
P |
P |
P |
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P |
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Community Services |
Only community service use types below |
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Library |
P |
P |
P |
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P |
P |
P |
P |
P |
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Day Care |
Only day care use types below |
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Adult day care |
P |
P |
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P |
P |
P |
P |
P |
P |
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Child care |
P |
P |
P |
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P |
P |
P |
P |
P |
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Family day care |
P |
P |
P |
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P |
P |
P |
P |
P |
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Medical Centers |
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Parks and Open Space |
Only park use types below |
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Cemeteries, columbaria and mausoleums |
P |
P |
P |
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P |
P |
P |
P |
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Park |
P |
P |
P |
P |
P |
P |
P |
P |
P |
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Private Clubs |
P |
P |
P |
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P |
P |
P |
P |
P |
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Yacht club |
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Religious Institutions |
P |
P |
P |
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P |
P |
P |
P |
P |
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Schools |
P |
P |
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P |
P |
P |
P |
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OTHER USE CATEGORIES |
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Aviation and Surface Passenger Terminals |
Only Aviation and Surface Passenger Terminal use types below |
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Bus and transportation terminals |
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P |
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Detention Facilities |
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Radio and Frequency Transmission Facilities |
Only Radio and Frequency Transmission Facility use types below |
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Commercial Wireless Telecommunication Towers |
C |
C |
C |
C |
C |
C |
C |
C |
C |
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Rail Lines and Utility Corridors |
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Construction Cost
This data is all speculative and will very from town to town. It is always a good idea to get up to date information from local builders and suppliers to verify cost, and if a project has been delayed it is always good to update this information on your Performa ever three to four months as prices shift quickly and sometime can lead to the beginning of the end. Make sure to check with more than one builder. For this training I have some sample numbers below in Illustration F.
Illustration F
Builder A
Tilt Wall is running $80 SF and is best used in office or wheelhouse buildings.
Concrete Block is running $110 SF and seams to be very popular with retail as it offers the flexibility within the different architecturally themed areas.
Metal is running $65-$75 SF is use for light and heavy manufacturing.
Builder B
Tilt Wall is running $75 SF
Concrete Block is running $100 SF
Metal is running $55
Builder C
Tilt Wall is running $95 SF
Concrete Block is running $130 SF
Metal is running $80 SF is
Builder D
Tilt Wall is running $85 SF
Concrete Block is running $115 SF
Metal is running $75 SF is
Dont forget real estate agents, carrying and opportunity cost. For this exercise use a two year term at 7% per year, 0% for the leasing commissions, unless you think you can figure it out, then use 6% for leasing commission. Remember this is just the beginning and there will be many much more complex properties to evaluate in the future. Just remember this is just to get you started, if you are really interested then CCIM offers some of the most complete courses in developing the skills and understanding necessary to become competent at evaluation commercial land. MAI also offers some detailed courses for land evaluation.